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The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), are a worldwide awards annually honoring legends, pioneers, and embodiments of excellence in advertising, digital media, production, design, music & sound and branded entertainment. It was the first truly international advertising award of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury.〔("AdNews: London International Awards" )〕 == History == The Awards, founded in 1986 by President Barbara Levy, began by celebrating advertising in the realms of cinema, television, print, and radio internationally, evolving since its inception into 15 unique media types: Billboard, Branded Entertainment, Design, Digital, Integration, Music & Sound, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The NEW, Music Video and Television/Cinema/Online Film.〔("2015 Categories" )〕 In 2004, the word "Advertising" was removed from the competition's name to reflect the fact that it observes more than just "advertising" in an ever-changing industry.〔London International Awards 2004 Winners & Finalists Annual, Colourscan Co Pte Ltd., 2004〕 In 2009, LIA, along with creative Faris Yakob, developed "The NEW,"〔Pont, Simon (2013). ''Digital State: How the Internet is Changing Everything''. Kogan Page, ISBN 978-0749468866〕 a medium that takes notice of new ''kinds'' of ideas rather than merely new ideas, for works that demonstrate concepts that don't fit comfortably among the standard media divisions, with a focus in fields of technology.〔 More recently in 2014, LIA added a Branded Entertainment category. The judging category, first chaired by Jimmy Smith of Amusement Park Entertainment, awards "creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising."〔("LIA Announces the Inaugural Branded Entertainment Competition Led by Jimmy Smith, Amusement Park Entertainment" ) Press Release, May 20, 2014〕 As of 2015, the 30th anniversary of the awards, LIA has one main office in New York.〔("Contact LIA" )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「London International Awards」の詳細全文を読む スポンサード リンク
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